What it is:Urban Decay's bestselling, pigment-rich eye shadow.What it does: This shadow is loaded with color, with very few binders (the stuff that holds shadow together), resulting in beautiful color that blends easily and lasts. There are plenty of finishes to suit your mood from sparkle and shimmer to duo-chrome or metallic. What else you need to know:Professionals, celebrities, and makeup junkies swoon for the wide array of shades. The subway token compact comes complete with a window (see your shade without opening) and snaps shut with one hand, which means no more lost lids. All shades can be used wet for more intense color. Or, try them as a liner!