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Shiseido Pureness Balancing Softener Alcohol-Free

What it is:A pre-makeup essential that helps hide imperfections and improves the wear of foundation, while offering UV protection. What it does:Take the first step toward a beautifully natural-looking, flawless complexion. This formula helps fill fine lines while counteracting dullness, redness, and unevenness to leave skin smooth, refined, bright, and even. What else you need to know:This product is recommended for dry skin.
Average Rating:
4.351 out of 5
4.4
 out of 
5
Open Ratings Snapshot
134 reviews
5 stars
81
4 stars
34
3 stars
9
2 stars
5
1 star
5
Questions & Answers:
2 Questions | 22 Answers
Sort by reviews for Shiseido Pureness Balancing Softener Alcohol-Free
Review 1 for Pureness Balancing Softener Alcohol-Free
deedeedoe
Skin Type:Combination
Age:35-44
2 out of 5
2 out of 5
Not for my oily skin and average toner
-05.23.13
Quick Take: refreshing, non-drying
This toner combined with the Pureness moisturizer feels lovely at first, but my skin became so oily with it I couldn't use it during the day. I tried the toner without the moisturizer and vice-versa with the same result. I returned both items.
0points
0out of 0found this review helpful.
Review 2 for Pureness Balancing Softener Alcohol-Free
Keannaleia
Location:Honolulu, HI
Skin Type:Combination
Age:25-34
2 out of 5
2 out of 5
Gentle, ineffective
-05.16.13
Similar to the Pureness makeup removing cloths. The cloths do nothing for removing makeup just like this toner does nothing for balancing the ph of your skin.
0points
0out of 0found this review helpful.
Review 3 for Pureness Balancing Softener Alcohol-Free
cantrell
Location:High Point NC
Skin Type:Combination
Age:35-44
4 out of 5
4 out of 5
-05.11.13
This is a lovely product. It doesn't prevent my acne but I like the way that it cleans.
0points
0out of 0found this review helpful.
Review 4 for Pureness Balancing Softener Alcohol-Free
Sammalev
Location:Lees Summit, MO
Skin Type:Oily
Age:18-24
5 out of 5
5 out of 5
Amazing
-04.30.13
Quick Take: refreshing, acne treating, non-drying, doesn't sting
I was a little skeptical just because similar products have always stung and irritated my skin but this product was surprisingly calming and didn't bother me at all. I am extremely oily and acne prone and have been fighting acne since puberty. I use this product along with the mattifying moisturizer and deep foaming cleanser and I can't speak highly enough
0points
0out of 0found this review helpful.
Review 5 for Pureness Balancing Softener Alcohol-Free
dcarpr
Location:Osprey, FL
Age:25-34
5 out of 5
5 out of 5
Oily skin saver!
-04.17.13
Quick Take: easy to use, good for sensitivity
I love this toner, it is alcohol free so it does not irritate my sensitive oily skin. After trying many other toners this is my go to.
0points
0out of 0found this review helpful.
Review 6 for Pureness Balancing Softener Alcohol-Free
vixychic
Location:Petaluma, CA
Skin Type:Combination
Age:25-34
2 out of 5
2 out of 5
Very harsh
-04.11.13
I purchased this whole line of products. I don't normally use a toner so i can't compare it to others, but I will say that this STUNG when I put it on after my shower. It had a very strong scent too. My face was oilier than usual (could have been the moisturizer too), so I don't think it helped with that at all.
0points
0out of 0found this review helpful.
Review 7 for Pureness Balancing Softener Alcohol-Free
jenchitx
Location:Columbia, SC
Skin Type:Combination
Age:25-34
5 out of 5
5 out of 5
Shiseido Pureness Balancing Softener
-04.01.13
Quick Take: refreshing, non-drying, smells good, hydrates
I decided to go on sephora online to find a new toner that wouldn't dry out my skin. I had been using a drugstore brand (Dickinson's Witch Hazel) that was drying my skin out badly. I really am happy with purchasing this! It smells wonderful - it makes my skin super soft and hydrates it very well. Will purchase this again.
0points
0out of 0found this review helpful.
Review 8 for Pureness Balancing Softener Alcohol-Free
SephoraAddictxx
Location:Orlando, FL
Skin Type:Oily
Age:25-34
4 out of 5
4 out of 5
Best Non-Alcohol Toner
-03.19.13
Quick Take: refreshing, fragrant, cooling, revitalizing, balancing
After years of staying away from toners, I began my search for the perfect toner for my skin. Previously, the only toners I used contained alcohol which irritated my skin. That was my main reason I stayed away from toners.
I'd say I have sensitive, oily, acne prone skin.
First, I love the packaging and design of the product. The only thing I wish Shiseido would do is make a larger version! I use this after cleansing/showering. On face, neck and ears (morning, afternoon [after work], and night time). I'd say a bottle will last me a month.
Second, in love with the smell of the product! Ultra clean and goes on my skin like silk. I recommend using a cotton square. Three pumps on the cotton square and work all over face, neck, etc. Let your skin soak in the product before placing other products (i.e. moisturizers, serums, etc). The product will leave your skin feeling soft and refreshed. It wakes your skin up, especially in the morning.
Finally, your skin will thank you for it! No alcohol means no stinging or burning. For those who have oily skin, I would follow this product with La Mer's Oil Absorbing Lotion as a moisturizer.
Reason why I gave 4/5 stars? Since I go through this product a lot, it can get pricey. Wish it was a little cheaper but not a big deal if you care about your skin. Also, wish it was sold in a larger bottle as I stated earlier.
Great addition to your skin care regiment!
+1point
1out of 1found this review helpful.
Review 9 for Pureness Balancing Softener Alcohol-Free
jessiera
Location:Asheville, NC
Age:18-24
3 out of 5
3 out of 5
Ok product
-02.23.13
Quick Take: smells great
I bought this when I bought the rest of the Pureness line because I was advised to do so. I really don't have any issues with the product. It smells good and makes my skin feel soft. It really doesn't even out my skin-tone or do anything about fine lines. I'm sure that maybe for someone with dryer skin it would be great, I'm just not sold.
0points
0out of 0found this review helpful.
Review 10 for Pureness Balancing Softener Alcohol-Free
amcbeal
Location:California
Age:25-34
5 out of 5
5 out of 5
-12.22.12
Great toner. Love it..:)
-2points
0out of 2found this review helpful.
Review 11 for Pureness Balancing Softener Alcohol-Free
xMysticWind
Location:NY, NY
Skin Type:Dry
Age:18-24
4 out of 5
4 out of 5
Great for daily use
-11.27.12
Quick Take: non-drying, refreshing
While I'm not sure if this product hides imperfections or whatnot, it is the best toner I've found so far because I have dry skin and everything else is drying. I use this everyday and it feels great on my skin.
0points
0out of 0found this review helpful.
Review 12 for Pureness Balancing Softener Alcohol-Free
alymory
Location:La Crescenta, CA
Age:45-54
5 out of 5
5 out of 5
Light and refreshing
-11.24.12
This has become a must for my camping trips, when I have to forego my normal routine. I also use it when I am too tired to wash my face at night, or in the a.m. when I'm rushing.
0points
0out of 0found this review helpful.
Review 13 for Pureness Balancing Softener Alcohol-Free
estellayc
Location:Wilming, DE
Age:18-24
5 out of 5
5 out of 5
very nice
-11.23.12
I have purchased this product 5 times and I will continue buy it. It was very light and natural but still moisturize your skill very well.
0points
0out of 0found this review helpful.
Review 14 for Pureness Balancing Softener Alcohol-Free
tishaagentt
Skin Type:Combination
Age:13-17
5 out of 5
5 out of 5
makes my skin extremely soft!
-11.13.12
Quick Take: non-drying, refreshing, acne treating
I use this every day after using the cleanser, and it makes my skin sooooooo soft. It helps control my breakouts, and it instantly brightens my skin tone. Using this with the cleanser and the moisturizer, it's heaven.
0points
0out of 0found this review helpful.
Review 15 for Pureness Balancing Softener Alcohol-Free
sweetangelkiss1
Location:Saint Louis, MO
Age:25-34
4 out of 5
4 out of 5
Lovely
-10.31.12
Quick Take: refreshing, sensitive, calming
While it does make my skin SO super soft and smooth looking, I don't know how well it shrinks my pores. Also been helping with oil control, but you may find that with any ordinary alcohol-free toner.
0points
0out of 0found this review helpful.
Review 16 for Pureness Balancing Softener Alcohol-Free
jeanaynay
Location:baltimore, md
Age:18-24
5 out of 5
5 out of 5
holy grail
-10.13.12
Quick Take: softening
softens without making face oily
0points
0out of 0found this review helpful.
Review 17 for Pureness Balancing Softener Alcohol-Free
sephorashopper10
Location:lansing, mi
Age:25-34
5 out of 5
5 out of 5
Great for oily skin
-08.07.12
Quick Take: fresh
I've been using this toner for at least 8 years. I use it mostly in the summer time, or whenever I feel that my face is breaking out.
0points
0out of 0found this review helpful.
Review 18 for Pureness Balancing Softener Alcohol-Free
forgoodskin
Skin Type:Dry
Age:25-34
5 out of 5
5 out of 5
Refreshing!
-06.01.12
Quick Take: refreshing, non-drying
I have dry skin and this feels great! Very refreshing and moisturizing. I had been using Clarins for a while but I think I might stick with Shiseido Softner from now on.
Highly recommended!
0points
0out of 0found this review helpful.
Review 19 for Pureness Balancing Softener Alcohol-Free
jabra
Location:Kapolei, HI
Age:over 54
5 out of 5
5 out of 5
Shiseido
-05.31.12
Quick Take: shiseido pure balance softener
always used it on my sensitive skin.
0points
0out of 0found this review helpful.
Review 20 for Pureness Balancing Softener Alcohol-Free
kim1992
Location:King, NC
Skin Type:Oily
Age:18-24
5 out of 5
5 out of 5
Perfect Toner!
-05.16.12
Quick Take: non-drying, refreshing, acne treating
My skin is oily/combination, acne-prone, and sensitive, and this toner works amazingly for me! The fact that it is alcohol-free is what makes it special I think, because it doesn't burn at all when applied, and it brings an instant feeling of comfort to my skin, which feels tight and dry right after I wash it. I would recommend this to anyone, regardless of what skin type you have! It's worth the money.
0points
0out of 0found this review helpful.
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