What it is:A new generation of highly pigmented, long-lasting, exclusive shadows that reinvent color intensity.What it does:Sephora Mono Eyeshadow has the perfect, high-payoff combination of brilliant color, an easy-blending formula, and endless versatility that will revolutionize your eye-makeup outlook and deliver show-stopping effects. This expert formula comes in three fabulous finishes: matte, glittering, and metallic shimmer. To create a scintillating look, prepare your lids to perfection with Sephora Collection's "Tricks of the Trade" Eye Primer, a sheer eye primer, for smooth, lasting, crease-proof eyeshadow application. Next, apply your color dry for a natural vibe or dampen your brush and apply wet for an all-out sophisticated stare. With 80+ shades to choose from, let inspiration be your guide and watch your makeup go from everyday to extraordinary.What it is formulated WITHOUT:- ParabensWhat else you need to know:What are you looking for in an eyeshadow? A paraben-free formulation that's safe for sensitive eyes? Intensive pigment that offers smooth, homogenous, long-lasting coverage? An infusion of protective antioxidants? An unbeatable array of shades? Look no further you have arrived. Welcome to the world of Sephora Mono. Research results:In an internal consumer test conducted with 30 women using matte, glitter, and metallic-shimmer colors:-92 found it easy to apply.-87 stated it has a homogeneous repartition.-82 reported the texture to be extremely soft.-88 reported a very good pay off.-73 found it very easy to apply.-95 found it to work well wet and dry.-90 stated the wet application increases color intensity.-73 reported long-lasting wear.-72 stated that the color lasts all day long.