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Ouidad 12 Minute Deep Treatment Intensive Repair

What it is:An intensive conditioner that restores hydration and shine.What it does:Ouidad 12 Minute Deep Treatment Intensive Repair works in synergy with heat, delivering a mix of proteins and amino acids deep into the hair cuticle for serious restructuring and rejuvenating benefits. Bounce, pulse, and luster return as hair is optimally conditioned and able to perform.What it is formulated WITHOUT:- Sulfates- Synthetic Dyes- Phthalates- GMOs- TriclosanWhat else you need to know:A curl's tendency to lose nutrients and moisture makes this treatment the single most important step in your haircare regimen.
Average Rating:
4.398 out of 5
4.4
 out of 
5
Open Ratings Snapshot
83 reviews
5 stars
58
4 stars
14
3 stars
3
2 stars
2
1 star
6
Questions & Answers:
8 Questions | 42 Answers
Sort by reviews for Ouidad 12 Minute Deep Treatment Intensive Repair
Review 1 for 12 Minute Deep Treatment Intensive Repair
peachieq
5 out of 5
5 out of 5
Ouidad 12 minute conditioning treatment
-05.11.13
This product is amazing. You must use it exactly as directed. My hair is so healthy from this product. I'm 65 years old, and it makes my hair style so youthful and bouncy. I have a lot of natural curl and along with the Ouidad carve and slice haircut and the Ouidad climate control, I'm set. I highly recommend all their products.
0points
0out of 0found this review helpful.
Review 2 for 12 Minute Deep Treatment Intensive Repair
lulucurls
Location:portsmouth, nh
Age:25-34
5 out of 5
5 out of 5
Saves my hair`
-04.01.13
This product is pricey but worth it. I tend to NOT use it as directed, I just put it in my hair and leave it in while I shower or for 10+ minutes. I don't "heat set" the product as the label instructs, but I still find this to improve my hair's shine, condition, and strength. It keeps the ends healthy too.
0points
0out of 0found this review helpful.
Review 3 for 12 Minute Deep Treatment Intensive Repair
SuzieQ88
Location:Toronto, ON
Hair Condition:Curly
Age:18-24
1 out of 5
1 out of 5
Stripped my colour
-03.14.13
I was so excited to try this. I have very thick, curly, colour treated hair that is in desperate need of some extra moisture and repair. After reading the directions and watching the instructional video I applied the treatment as instructed. It was not long after applying the treatment that I noticed red dripping. When I did wash the product out not only was my hair colour ruined but I did not notice any change in my hair. I have never returned anything to a store in my life but for what I paid for this it had to go back.
0points
0out of 0found this review helpful.
Review 4 for 12 Minute Deep Treatment Intensive Repair
mistytodd
1 out of 5
1 out of 5
didn't work for me
-03.14.13
My hair is really dry from recent over-processing. After using the Ouidad shampoo/conditioner/ and this product, I couldn't comb out the tangles from my hair. This definitely made it worse. After using once, I returned the product to Sephora.
0points
0out of 0found this review helpful.
Review 5 for 12 Minute Deep Treatment Intensive Repair
mermadelove
Location:Colts Neck, NJ
Age:35-44
4 out of 5
4 out of 5
Better than average
-02.07.13
Quick Take: repairing, expensive
I bought this after the epic fail of the CArol's Daughter Monoi Repairing Shampoo and Conditioner set.Considering how pricey this is, I was REALLY hoping it would work. WEll, it did. Be sure to follow the directions EXACTLY. THis is a PROTIEN TREATMENT which will leave your hair feeling hard if you don't layer with conditioner ( or follow with a deep conditioner) afterwards. It does leave my hair in better shape than before I used it. I took off one star because it is SUPER expensive. But a little does go a long way. I have just above waist length 3c/4a hair and 2-3 oz of product does cover me.
0points
0out of 0found this review helpful.
Review 6 for 12 Minute Deep Treatment Intensive Repair
corygreg
5 out of 5
5 out of 5
-12.15.12
i would give this product l00 STARS. i burnt my hair with a product called OOPS. for a year i put my hair in a ponytail so i would not have to blowdry it at night i would put pure olive oil with a stocking cap and sleep like that. if i could i would wear a baseballcap outside so the sun would not get to it i did everything i had long shiny, wavy hair every one would comment on my hair . after i use OUIDA 12 min deep treatment intensive repair my hair looked like it did when i was 25 years old. i am 62 have color treated hair with lots of gray. its expensive but i don't care. so far i have used it only twice and people are telling me what lovely hair i have BUY IT BUY IT BUY IT
0points
0out of 0found this review helpful.
Review 7 for 12 Minute Deep Treatment Intensive Repair
dianemary126
Location:staten island, ny
Hair Condition:Chemically Treated (Colored, Relaxed, or Permed)
Age:25-34
5 out of 5
5 out of 5
Best deep treatment ever
-08.19.12
Quick Take: strengthening, rich, softer hair, shinier hair, amazing
I have been this treatment on and off since long before Sephora started carrying the brand. This is a holy grail hair product for a dry, frizzy, unmanageable, damaged wavy hair. this is not a regular moisturizing conditioner, it is a treatment!! You won't get great results unless u use it with heat and seal it with a moisturizing conditioner as the directions state. As long as you follow the directions, you will be good. my hair is really long and colored so i leave it in up to a half hour with heat and then another 20 minutes with conditioner on top. I do this treatment 2x a month it leaves my hair very shiny, soft and overall so much more healthy looking. My waves always look more defined after and it helps my frizz. this is worth every penny. I can't say enough good things. Just use it right.
+5points
5out of 5found this review helpful.
Review 8 for 12 Minute Deep Treatment Intensive Repair
Forensicgirl
Location:Baltimore, MD
Hair Condition:Curly
Age:25-34
4 out of 5
4 out of 5
It's great, but...
-08.17.12
Quick Take: rich
I alternating between this hair masque and the Jon Freida conditioning masque, and this one definitely works better. However, the effect does not last as long as I would like...I can tell that my hair has lost a lot of curl after the 2nd day. By the third day, it is back to the frizzy waves.
+1point
2out of 3found this review helpful.
Review 9 for 12 Minute Deep Treatment Intensive Repair
CallMeJJ
Location:Anaheim, CA
Hair Condition:Curly
Age:18-24
5 out of 5
5 out of 5
BIG Difference
-07.18.12
Quick Take: strengthening, doesn't weigh hair down, rich, smells great but not over powering, a little goes a long way, curl enhancer
I used it once and I already have healthy hair but it's very very frizzy and puffs all the time. The one use made a big difference on my hair.
The Deep Treatment is not ment to control frizz but just to restore curly nutrients and that's what it did! I was way wrong when I believed that my hair was already healthy. My hair had more curl in it than before but it did puff although not as much. Again it's NOT MENT TO STOP FRIZZ. It only helps with 1/3. Frizz is due to humidity. Use Heat and Humidity Gel as a frizz fighter.
The directions are horriable but I went on OUIDAD.COM and watched the video on how to use it. It's 5 Mins Heat with hair dryer and Warm (leave it alone) for 7 Mins. I didn't have a shower cap so I just used a grocery bag and tied it in the back.
All in All, I loved it and the website really helped! I plan to use this on my mom who lived through the hair damaging 80's and 90's. So you can imagine her hair! :O
Thanks OUIDAD!
0points
2out of 4found this review helpful.
Review 10 for 12 Minute Deep Treatment Intensive Repair
HairConsultant
Location:Montreal, Qc
Hair Condition:Dry
Age:25-34
5 out of 5
5 out of 5
Great Results after 1 trial
-07.10.12
Quick Take: strengthening, doesn't weigh hair down
This product was suggested to me by a colleague. I have been using every 2nd week now for 2 months and have used it on clients as well. Black hair is naturally dry, so with Ouidad's Deep Treatment Intensive Repair I see tremendous improvement after the 1st usage. Actually, the last time I used it, I had it applied for 20 minutes under a heat cap and that was the best result ever. I strongly suggest it to all my friends and clients who have damaged hair.
0points
0out of 0found this review helpful.
Review 11 for 12 Minute Deep Treatment Intensive Repair
ah24
Location:Orlando, FL
Hair Condition:Curly
Age:25-34
5 out of 5
5 out of 5
Amazing treatment
-06.03.12
This deep treatment is unbelievable. Strengthens and hydrates hair - great for curly hair.
0points
0out of 0found this review helpful.
Review 12 for 12 Minute Deep Treatment Intensive Repair
donnar5
Location:Lenexa, KS
Hair Condition:Dry
Age:45-54
5 out of 5
5 out of 5
Expensive but worth it
-04.07.12
Quick Take: easy to use, strengthening, rich
I use it every other week as recommended. My fair feels instantly softer and in better condition. Feels like it my hair keeps more moisture in. Great product
0points
0out of 0found this review helpful.
Review 13 for 12 Minute Deep Treatment Intensive Repair
aroberts05
Location:Santa Fe, NM
Age:35-44
5 out of 5
5 out of 5
Worth Every Penny!
-03.07.12
Quick Take: strengthening, easy to use, rich
The best deep treatment I have ever tried! I have naturally curly hair and I LOVE all of the Quidad products.
0points
0out of 0found this review helpful.
Review 14 for 12 Minute Deep Treatment Intensive Repair
RedRaconteur
Location:Boston, Massachusetts
5 out of 5
5 out of 5
A true damage reverser
-03.07.12
You know that idiot who has her roommate bleach her hair blonde in the kitchen? Yeah, that's me. A few days after doing that I got my hair trimmed and my stylist told me it would be months before we could begin trying to salvage it.
I've been using this product for a week and there's already a visible improvement in the condition of my hair. It's obviously still damaged, but it's smoother, softer, shinier, and has less breakage and split ends. I am truly amazed by and in love with this product.
+4points
4out of 4found this review helpful.
Review 15 for 12 Minute Deep Treatment Intensive Repair
empressri
Hair Condition:Curly
Age:25-34
5 out of 5
5 out of 5
Love this stuff!
-01.30.12
Quick Take: strengthening, easy to use, rich
So the first time I used it...I didn't follow directions (which are there for a reason!). The second time I followed them properly and WOW!! Total difference. This has a permanent place in my hair stash.
+1point
1out of 1found this review helpful.
Review 16 for 12 Minute Deep Treatment Intensive Repair
frauleinvonhass
Location:Rancho Park, CA
Hair Condition:Chemically Treated (Colored, Relaxed, or Permed)
Age:35-44
5 out of 5
5 out of 5
AMAZING....If used as directed
-11.30.11
Quick Take: strengthening, rich, amazing, must have, fantastic, enriching, softening
I had been meaning to post a negative review for this product after using this treatment once and receiving NO results. Well, I am very glad I decided to give it another shot and try it again while following the instructions TO THE LETTER. Ladies, the results were simply amazing! My hair is shoulder length, very thick, unruly and chemically treated, I normally use Phyto's line almost exclusively, so when I refer to Keratin Shampoo or Keratin Conditioner in this review; I am referring to Phyto's Keratin Line (which I highly recommend by the way)
This is what I did to achieve the softest, most manageable, super shiny hair ever:
I shampooed my hair as usual with Phyto's Keratin Shampoo, rinsed, and towel dried my hair, I then applied a Silver Dollar-sized amount of Oudad's Treatment, combed it through and covered it with a shower cap.
Next I used my blow dryer set to High Heat to process my hair for about 5 minutes, once my hair felt warm throughout, I waited for about 25 minutes. I then added my Keratin conditioner, combed it through, covered it up, and again processed it with the blow dryer for about 1-2 minutes. I waited 5 more minutes, and rinsed off the whole thing, towel dried my hair, then applied my Leave-In Keratin creme, combed it through, and blow dried my hair. The end result was just incredible: My hair was soft, shiny, and my split ends and frizz seemed to have disappeared!
It is my opinion that the utmost best results are achieved by leaving the product on the hair for more than the recommended 12 minutes, in fact, next week I plan on leaving the treatment on my hair overnight. I must stress however that activating the treatment with heat is a MUST, otherwise, your results will be mediocre. Please try this wonderful product, it really works!
+12points
12out of 12found this review helpful.
Review 17 for 12 Minute Deep Treatment Intensive Repair
reneeirie
Location:Riviera Beach, Florida
Hair Condition:Curly
Age:25-34
3 out of 5
3 out of 5
Back to the lab...
-10.23.11
Quick Take: easy to use, strengthening, rich
I have used conditioners before that have blown me away with goodness; this one didn't do that. First off you don't get a lot of product for how much you pay. That said, however, it is a very thick product that might last longer than expected. The conditioner was not a great detangler, which is essential for my type of curly hair. Also, I am not clear on why the directions said to put on another conditioner after applying the 12 min treatment before rinsing. I didn't it anyways...My hair did look well conditioned and felt good, but it wasn't mind blowing. I use the other parts of this line, the curl quencher and the climate control. I think this is a great line...this conditioner needs more wow factor. BACK TO THE LAB.
-3points
3out of 9found this review helpful.
Review 18 for 12 Minute Deep Treatment Intensive Repair
fortuna
Location:Washington, DC
Hair Condition:Curly
Age:18-24
5 out of 5
5 out of 5
Looove it!
-10.20.11
Quick Take: easy to use, strengthening, light, silky
I love Quidad in general. I tryed many products of other brands but always had to come back to Quidad. This mask is a must have for everybody, especially during cold and dry weather. It makes my hair supper silky and shiny, alive. I have died my hair many times before and now the ends are very dry. The mask brings them back to life! And it is very light. I have thing and soft hair, Quidad doesn't make my hair heavy and flat! I do recommend it to everyone...though it is kinda expensive.
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-1point
1out of 3found this review helpful.
Review 19 for 12 Minute Deep Treatment Intensive Repair
kansasgal71
Location:Grand Rapids, MI
Hair Condition:Curly
Age:35-44
5 out of 5
5 out of 5
Curly Girls Wurly Girls
-08.31.11
Quick Take: rich
Well, I can't say enough about Ouidad products. I love this product in particular because when I feel the world is beating up my tresses I reach for it! Does a great job.
I know this may sound odd, but the smell is intoxicating. Reminds me of that sweet smell of ol old man pipe tobacco (prior to smoking of course). This isn't a bad thing, actually a really nice smell.
+1point
1out of 1found this review helpful.
Review 20 for 12 Minute Deep Treatment Intensive Repair
ermajane
Location:united State
Hair Condition:Dry
Age:13-17
5 out of 5
5 out of 5
LOOOVVEEE
-08.30.11
Quick Take: strengthening, easy to use, rich
love love love love! is a must for all hair, from thin and straight to coarse and curly. can't reccomend more
-2points
1out of 4found this review helpful.
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