What it is:A revolutionary shampoo featuring the first new antifrizz technology in over 30 years.What it does:This weightlessly hydrating formula gently cleanses the hair and effectively blocks humidity for truly sleek locks. Its key ingredient, PolyfluoroEster, creates an invisible shield on the hair to lock in moisture-proof smoothness and repel dirt and oil, so you can go longer between washes to break the frizz and damage cycle.What else you need to know:Developed for all hair types, sulfate- and silicone-free No Frizz Shampoo works best in conjunction with No Frizz Conditioner and stylers. For enhanced results, treat your hair to the complete regimen the longer you use the system, the more resistant the hair is to frizz-causing humidity. Living Proof No Frizz Shampoo is an Allure Best of Beauty Award Winner.
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