What it is:Dior's first lash primer that combs, curls, and coats each lash to create a smooth, even mascara base, while acting as a nourishing serum treatment that promotes long-term lash growth, strength, and vitality.What it does:The newest addition to the family of legendary Diorshow Mascaras, Diorshow Maximizer Lash Primer Serum instantly primes, plumps, and lengthens lashes with an ultra-light and quick-drying formula. The first "active serum" mascara primer also contains a unique cell-conditioning complex made up of hydrolyzed soy proteins that promote long-term lash growth, strength, and vitality.What else you need to know:"Diorshow Maximizer is this season's most innovative, must-have product. Apply as a primer serum base under mascara for intensely curled, thickened, and lengthened lashes and also on its own as a deep conditioner for lashes at night." -Sephora Pro Beauty Team Member, Nathalie BechardResearch Results:The Dior Innovation Center has tested Diorshow Maximizer for efficiency and found amazing results after only 8 weeks use: + 52% Volume, +38% Length, + 73% CurlStudies also showed that lashes were more resilient, protected, and revitalized.
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