What it is:A leave-in formula that weightlessly shields hair with a UVA/UVB barrier to fade-proof color while enhancing the hair's vibrancy and shine. What it does:This fade-proof fluid combines strengthening pure organic bamboo extract and color-locking, damage-locking kalahari melon extract in a leave-in formula that weightlessly shields hair with a UVA/UVB barrier. With rinse-resistant Color Hold(R) UV+ Technology for the highest level of color protection, this formula enhances vibrancy and multidimensional shine, extending the life of your color.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOsWhat else you need to know:All Alterna products contain certified organic ingredients grown responsibly and ethically traded. This product is free of sodium chloride, gluten, TEA, and DEA. The production and sale of Alterna products aids in supporting the development of local communities while remaining environmentally friendly.Research results: Clinically proven to retain color & brightness for 60 washes* *tested using Bamboo UV+ Color Protection Shampoo, Conditioner & Fade-Proof Fluide
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