What it is: A gorgeous thickening mascara that also lengthens and enhances curl. What it does: This new formula is buildable, virtually weightless, smudge-proof, flake-proof, and provides ultra-long wear. Unlike other thickening mascaras, which can clump, this high-tech, moisturizing formula includes hemp seed oil, vitamin E, jojoba oil, and purisilk SPB to condition lashes and maintain a soft feel. The uniquely shaped, big molded brush actually latches onto lashes to load mascara evenly to each lash. The most exciting thing: The tip of the brush is covered in small bristles, specially made to deftly handle your tiny lower and corner lashes. No need to buy a special mascara for your corner lashes. What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Fragrances- Phthalates- GMOs- Triclosan What else you need to know: Yes, Urban Decay made their cult-favorite Big Fatty Mascara years ago, but this new version is a complete upgrade. Only the name remains the same, as inroads in mascara technology have allowed them to improve the formula and brush.