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ALTERNA Caviar Anti-Aging Brightening Blonde Shampoo

What it is: A sulfate-free cleanser that refreshes blonde tones, eliminates brassiness, and protects color. What it does: This luxurious cleanser improves the overall appearance of natural or color-treated blonde hair, restoring it to a healthy, youthful state. Infused with Alterna’s Age-Control Complex® that includes Caviar Extract, vitamin C, and cytokines for stronger, healthier, younger-looking hair, it is also formulated with Seasilk®, Enzymetherapy®, and Color Hold® with UVA/UVB protection to shield from color fade, daily stresses, and future damage.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Dyes- Petrochemicals- Phthalates- GMOs- TriclosanWhat else you need to know: This product is safe for natural or color treated blondes.
Average Rating:
4.455 out of 5
4.5
 out of 
5
Open Ratings Snapshot
11 reviews
5 stars
8
4 stars
2
3 stars
0
2 stars
0
1 star
1
Questions & Answers:
1 Question | 4 Answers
Sort by reviews for ALTERNA Caviar Anti-Aging Brightening Blonde Shampoo
Review 1 for Caviar Anti-Aging Brightening Blonde Shampoo
slaskaris3
Hair Condition:Fine
Age:18-24
1 out of 5
1 out of 5
Dries out your hair!
-06.08.13
Quick Take: drying
This shampoo along with the conditioner is horrible. It did absolutely nothing to help limit the brassiness of my hair. I have fine highlighted hair and this shampoo (& the conditioner) completely dried it out. Do not use this shampoo it is overpriced and horrible for one's hair health. I normally have fine/straight shiny hair but with this shampoo my hair became an unhealthy, and frizzy looking mess which has never been the case with my hair. Seriously do not buy this product or the conditioner if you care about your hair!
+2points
3out of 4found this review helpful.
Review 2 for Caviar Anti-Aging Brightening Blonde Shampoo
crystalsmith921
Location:Fort Lauderdale, FL
Hair Condition:Fine
Age:18-24
5 out of 5
5 out of 5
Fantastic
-05.13.13
Quick Take: hydrating, smoothing
I have tried all the high end products on my long blonde fine and slightly damaged hair, this is by far the best. It is really moisturizing, while at the same time helps remove build up (I regularly use alot of leave ins) It leaves my hair softer and healthier than any of the other similar products. I highly recommend for fine highlighted hair!
+3points
3out of 3found this review helpful.
Review 3 for Caviar Anti-Aging Brightening Blonde Shampoo
rose19
Location:Fremont, CA
Hair Condition:Fine
Age:35-44
5 out of 5
5 out of 5
Great blonde shampoo!
-05.07.13
Quick Take: hydrating, good for daily use
My last set of highlights came out just a touch brassy, and this has done wonders to keep my hair looking a pretty blonde! And I find it's as moisturizing for my dry hair as the regular version. Worth it for blondes!
0points
0out of 0found this review helpful.
Review 4 for Caviar Anti-Aging Brightening Blonde Shampoo
kaerae2
Location:Fayetteville, AR
Age:45-54
5 out of 5
5 out of 5
Fabulous Shampoo
-04.27.13
Quick Take: the best shampoo
This is the best shampoo. I use so much less than I used with other shampoos and the lather and feel is outstanding. After towel-drying my hair working through a comb is very easy even the day after I color. The day after washing and conditioning my hair does not look oily and I do not feel like I have to wash it again. I will be a repeat customer.
0points
0out of 0found this review helpful.
Review 5 for Caviar Anti-Aging Brightening Blonde Shampoo
BookOfEliza
5 out of 5
5 out of 5
Wow!!
-02.24.13
I'm completely in love with this product, from the first time I ever used it I could tell the difference in color in my hair as well as texture. I am African American with really curly hair & this product made my hair curl up into beautiful loose curls. I am totally satisfied & will be purchasing more in the future.
-1point
0out of 1found this review helpful.
Review 6 for Caviar Anti-Aging Brightening Blonde Shampoo
Lizzie83
Location:orange county, ca
Age:25-34
5 out of 5
5 out of 5
best ever
-02.14.13
Quick Take: transformative!
i've literally never written a review before, for anything, anywhere. i have insane hair. it's all over the place. sometimes it's curly, sometimes straight but always frizzy and strange. this collection has transformed the texture and appearance of my hair and is worth every penny. i have tried everything on the market and never stuck to anything... except for alterna brightening blonde. seriously legit.
+4points
4out of 4found this review helpful.
Review 7 for Caviar Anti-Aging Brightening Blonde Shampoo
SmartAboutSkin
Hair Condition:Chemically Treated (Colored, Relaxed, or Permed)
Age:25-34
4 out of 5
4 out of 5
Terrific Quality, Decent Results.
-02.08.13
Quick Take: smoothing, great lather, luxurious
The ingredients nearly justify the price of this shampoo...but not quite. For me, the results just weren't 'there' after like they are with more traditional anti-brass/gray shampoos (the BRIGHT purple ones) that you find at a salon (for half the price). My hair wasn't as lustrous as I'd hoped it would be after using it, nor was it thick...or my color-treated blonde very re-newed. So why the four-star rating? I believe in the ingredients and their benefit long-term. I must also say that the (almost) instantaneous lather that you get from the product is so incredibly rich...it's truly unlike anything I've used before in that respect; a little goes a long way, as they say. But only time will tell if this is something that I re-invest in, as the 'bang-for-the-buck' factor isn't quite there...yet. (Keeping an open mind.)
+2points
2out of 2found this review helpful.
Review 8 for Caviar Anti-Aging Brightening Blonde Shampoo
KatieARR
Location:Fairfax, VA
Hair Condition:Chemically Treated (Colored, Relaxed, or Permed)
Age:25-34
5 out of 5
5 out of 5
love!!
-02.07.13
Quick Take: hydrating, smoothing, good for daily use
I know this shampoo and conditioner is expensive, but to me- it's worth the luxury. I don't use it daily, but every other day with a less expensive brand. it smells like heaven, and the scent lasts i your hair even through blowdrying. love it!
0points
0out of 0found this review helpful.
Review 9 for Caviar Anti-Aging Brightening Blonde Shampoo
MyrtleMufi
5 out of 5
5 out of 5
Great!
-02.05.13
I love this shampoo. It lathers much nicer than other sulfate free shampoo's I've tried in the past. My hair looks brighter and feels softer and more manageable after each use. It is quite expensive, but is well worth the price for the quality of the product. I have very fine hair and I find this product (when used with the conditioner) seems to reduce the amount of split ends I have between cuts! You won't be disappointed with this product.
0points
0out of 0found this review helpful.
Review 10 for Caviar Anti-Aging Brightening Blonde Shampoo
Flopsey
Location:Blountville, TN
Hair Condition:Dry
Age:over 54
5 out of 5
5 out of 5
Finally!
-02.03.13
Quick Take: hydrating, color lasting
I was on the verge of needing a touch up when this shampoo arrived. That was 2 weeks ago, and I have still not had to color. It works wonderfully for letting you go a little longer without having to color.
+2points
2out of 2found this review helpful.
Review 11 for Caviar Anti-Aging Brightening Blonde Shampoo
smoothdancelover
Age:over 54
4 out of 5
4 out of 5
Excellent product but expensive!
-01.25.13
Quick Take: excellent but expensive
Love this shampoo - it keeps my highlighted hair blonder longer - but the price is exorbitant. However, it seems comparable in price to similar high-end shampoos. Probably worth the money.
+3points
3out of 3found this review helpful.