What it is: An eyeliner that glides onto eyelids with impactful precision. What it does: Cultivate lush, powerful looks with this velvety formulation. Thickness is easily controlled, while the richness of color delivers show-stopping glamour. Choose a deeper line to create a theatrical look, a precisely defined line to convey modern elegance, or a smudged smoky eye to incite mystery and longing. This eyeliner enables you to express as much intensity, sensuality, or subtlety as the situation calls for. What else you need to know: ""An eye pencil and a cotton bud can transform the shape of the eye. Start with a couple of dashes on the outside corners of the eyes before working inward; this will provide a more symmetrical application. Apply the liner in short strokes close to the lashes and smudge slightly with a brush or cotton bud to eliminate any gaps."" Pat McGrath, Global Creative Advisor