What it is: A tube-forming, water-resistant mascara that gives buildable, glamorous volume with no smudging, flaking, running, or clumping. What it does: After almost a decade in development, Blinc Mascara Amplified provides incredible, buildable volume and length, all while offering their signature LifeProof properties of the original Blinc Mascara smudge-proof, sweat-proof, water-resistant, and flake-proof. As with the original, Mascara Amplified coats lashes with a glossy, volumizing and extending coat that forms tiny water-resistant “tubes” around the lash. But, unlike the first formula, this one applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look! Because it is not as wet of a formula, you can even go back and reapply if needed, after it dries. What else you need to know: Removing Blinc Mascara Amplified is just as easy, and requires no makeup remover. Simply apply a little warm water along with some gentle pressure, and the tubes easily slide off your lashes. You will actually see the tiny tubes in your hand as it comes off without leaving any messy black tint or residue behind.