What it is: A highly pigmented eye shadow with a creamy texture and multidimensional matte finish. What it does: This long-wearing formula provides rich color payoff without dusting. Its creamy, soft, and bouncy texture applies effortlessly and feels lightweight on eyelids. The blendable formula becomes one with the skin while maintaining light and color purity for up to 12 hours. Ideal for creating a smoky eye, this non-greasy formula is capable of a soft-focus effect that diffuses light to filter out imperfections, so eyelids look naturally smoother and perfected. What else you need to know: This product is dermatologist tested and suitable for all skin types, even sensitive. It is also ophthalmologist tested and safe for wearers of contact lenses.