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Top Rated Product
Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion

What it is:The industry standard for eyeshadow primer! What it does:Packaged in a precious, genie-like bottle, Eyeshadow Primer Potion is an ultra-sheer, totally nude eye base that glides on with the wave of a wand and then disappears instantly. It's the ultimate eye prep for smoother, more vibrant shadow and all-day wear, with absolutely no creasing. Now with a new and improved bent wand!

Average Rating: 4.73 of 5 4.7 out of 5

Questions & Answers: 80 Questions |  481 Answers

Reviews for Urban Decay Eyeshadow Primer Potion

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4luvofmakeup
location Rockville, MD
Eye Color Brown
Skin Tone Light
Age 25-34
Overall Rating 5 of 5 (5 out of 5 )
Awesome Primer - 11.22.09
Quick Take: crease resistant

Read all the reviews and decided to try it for myself. It's awesome, keeps my shadow on longer and intensifies the color!
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2Urban Decay Eyeshadow Primer Potion

GlamMother
location Ottawa, Canada
Eye Color Brown
Skin Tone Medium
Age 35-44
Overall Rating 5 of 5 (5 out of 5 )
Saving face - 11.22.09
Quick Take: crease resistant, creamy, color correcting

Hands down best product ever! My over the top oily lids are finally crease free. Shadow now lasts all day and evening. Thanks to the Sephora girl that recommened it!
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3Urban Decay Eyeshadow Primer Potion

dmwheeler
location Madison, WI
Eye Color Hazel
Skin Tone Light
Age 45-54
Overall Rating 5 of 5 (5 out of 5 )
love it - 11.22.09
Quick Take: crease resistant, color correcting

I love the eyeshadow primer. My eyeshadow doesn't fade or crease. It helps the colors look more true.
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4Urban Decay Eyeshadow Primer Potion

myssie
location North Wales, PA
Eye Color Brown
Skin Tone Dark
Age 25-34
Overall Rating 5 of 5 (5 out of 5 )
This is an abslute MUST-HAVE product - 11.22.09
Quick Take: crease resistant, light-weight

Been a fan for years! It goes on smooth and invisible, and makes your eye-makeup LAST AND LAST....ALL DAY...ALL NIGHT.... Every color stays in place. I love that it now has the slanted applicator so you can get in the corners of the container when you are running low. Whatever your beauty budget, this is worth EVERY penny! If only all beauty products were this amazing.
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5Urban Decay Eyeshadow Primer Potion

tutusshoes
location medicine hat alberta
Eye Color Blue
Skin Tone Fair
Age 45-54
Overall Rating 5 of 5 (5 out of 5 )
it rocks - 11.22.09
Quick Take: crease resistant, creamy

is amazing! only thing i've found to keep shadow from smudging all day..
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6Urban Decay Eyeshadow Primer Potion

ScarletShoeLover

Eye Color Blue
Skin Tone Fair
Age 18-24
Overall Rating 5 of 5 (5 out of 5 )
The perfect primer! - 11.22.09
Quick Take: crease resistant, creamy, long lasting

This is the only eyeshadow primer I've ever had really great results with. It's wonderful, my eyeshadow stays in place without creasing or fading and it lasts all day. I use my primer potion nearly every day, I think it might be the most important product in my make up bag. I have purchased it over and over again and I've always been a very satisfied customer.
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7Urban Decay Eyeshadow Primer Potion

koolbebe
location Los Angeles, CA
Eye Color Brown
Skin Tone Medium
Age 25-34
Overall Rating 4 of 5 (4 out of 5 )
great product - 11.22.09
Quick Take: crease resistant, creamy

I've been using this since I got the sample a year ago, and it's great! The only problem is that I don't like the packaging of this product, because it finishes quickly!
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8Urban Decay Eyeshadow Primer Potion

LaurenSM

Overall Rating 5 of 5 (5 out of 5 )
- 11.21.09
Quick Take: crease resistant

Love it!!! Got a recommendation from a friend/former Sephora employee and I do not regret it at all... even for someone who never had real problems with creasing, I now notice that my shadow stays on all day in the exact same condition! Completely recommend it!
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9Urban Decay Eyeshadow Primer Potion

terrajane
location San Juan Capistrano, CA
Eye Color Hazel
Skin Tone Light
Age 18-24
Overall Rating 5 of 5 (5 out of 5 )
- 11.21.09
Quick Take: crease resistant, creamy, color correcting

I love this product. It fixed my creasing eyeshadow, i have very oily skin, and makes my makeup more vibrant. It really lasts all day long.
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10Urban Decay Eyeshadow Primer Potion

LaBerna
location ALB.
Eye Color Brown
Skin Tone Medium
Age 18-24
Overall Rating 5 of 5 (5 out of 5 )
ITS THE PRIME PRIMER - 11.21.09
Quick Take: crease resistant, creamy, color correcting, perfect, puts my eyeshadow on better, buy it

THIS STUFF IS GREAT. IM AN EYESHADOW FANATIC. LITERALLY ADICTED AN I ALWAYS HAD THE PROBLEM OF CREASING IN MY EYESHADOW, RUBBING OFF OR JUST WEARING OFF AND ESPECIALLY NOT GOING ON AS BOLD AS IT IS IN THE COMPACT. THIS STUFF CHANGES ALL THAT. IT LASTS ALL DAY. COMES ON BOLDER AND PREVENTS THE CREASING! DEFINITLY BUY THIS IF YOU LOVE EYSHADOW
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11Urban Decay Eyeshadow Primer Potion

dtcgjen
location Lewes, DE
Eye Color Hazel
Skin Tone Light
Age 25-34
Overall Rating 5 of 5 (5 out of 5 )
awesome! - 11.21.09
Quick Take: crease resistant

does exactly what it's suppose to do! I use bare minerals eye shadow and when i use this under it, my eyeshadow stays put all day and doesn't crease at all!
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12Urban Decay Eyeshadow Primer Potion

laurenbermudez
location Orange County, CA
Eye Color Brown
Skin Tone Light
Age 18-24
Overall Rating 5 of 5 (5 out of 5 )
Best eye primer I've ever used. - 11.21.09
Quick Take: crease resistant, creamy, long lasting

I have strange lids that fold differently every day, so when I used to put on eyeliner, I had the constant problem of the liner rubbing off onto my upper eyelids. With this primer, my liner stays put and DOES NOT rub off at all. It makes my eyeshadows go on much more smoothly and they stay in place forever. It's lightweight and it takes about three seconds to dry. This is the best eye primer I've tried. I wouldn't go with anything else!
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13Urban Decay Eyeshadow Primer Potion

Smiley1
location Surrey B.C., Canada
Eye Color Brown
Skin Tone Medium
Age 25-34
Overall Rating 5 of 5 (5 out of 5 )
Wow this is magic! - 11.21.09
Quick Take: crease resistant, creamy

This product is definetly great! Before I couldn't wear eyeshadow cause my eyelids would get oily and then it would just smeared the colors all over and wouldn't last. I haven't been wearing eyeshadow for quite some time until I bought this! It worked great! Kept my eyeshadow in place, no smudging, no smearing, stays on all day!! I love it! Spread it evenly on your eyelids (u don't really need that much!) and let it dry a lil bit and then put your any of your favorite eyeshadow on. Even my eyeliner stays in place although I got the water proof one from Makeup Forever brand, so that helps too!
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14Urban Decay Eyeshadow Primer Potion

rbam222
location Los Angeles, CA
Eye Color Brown
Skin Tone Light
Age 35-44
Overall Rating 5 of 5 (5 out of 5 )
OMG! The best eye primer! - 11.21.09
Quick Take: crease resistant

Seriously, this has changed my life. How come all my friends knew about this and no one told me?? This is the best - especially for oily eyelids! This isn't a putty like other eye primers. It goes on smooth and it lasts all day. Definitely would buy again and again!
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15Urban Decay Eyeshadow Primer Potion

Mimi315
location San Francisco Bay Area
Eye Color Gray
Skin Tone Light
Age 25-34
Overall Rating 4 of 5 (4 out of 5 )
- 11.20.09
Quick Take: crease resistant, creamy

I still really love this product, but I actually don't like the improved slant on this brush. Every time I put it back in, the product rubs on the sides and I end up losing some every time. The product itself is great because it does keep creases from forming and it is one of the bests and lowest priced that has worked for me. Product itself gets 5 stars. New slanted brush drops it down to 4 stars. I definitely recommend the product, I just wish they'd go back to the way it was before. I know it's a weird thing to complain about, but why change something when it was already great as it was.
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16Urban Decay Eyeshadow Primer Potion

Yozhik
location Philadelphia
Eye Color Brown
Skin Tone Fair
Age 35-44
Overall Rating 5 of 5 (5 out of 5 )
- 11.20.09
Quick Take: crease resistant, almost sheer, fast-drying

Amazing product for keeping your eye-shadow in place for the entire day! No kidding!!!
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17Urban Decay Eyeshadow Primer Potion

AmyAHH
location Waukesha, WI
Eye Color Green
Skin Tone Fair
Age 35-44
Overall Rating 5 of 5 (5 out of 5 )
The BEST there is! - 11.20.09
Quick Take: crease resistant, creamy

I have tried practically every shadow primer under the sun and this one is by far the best! Absolutely NO creasing from morning to late in the evening. Love it!
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18Urban Decay Eyeshadow Primer Potion

Cyndawg
location San Diego, CA
Eye Color Brown
Skin Tone Fair
Age 18-24
Overall Rating 5 of 5 (5 out of 5 )
the oringinal nude shade - 11.20.09
This is a great product. It prolongs the staying powder of eyeshadow and glides on smoothly. I tend to apply using the wand on the center of my lids, then blend with my fingertips. I honestly don't care of the packaging, but the product is fantastic
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19Urban Decay Eyeshadow Primer Potion

Reindear
location Paramount, CA
Eye Color Brown
Skin Tone Medium
Age 25-34
Overall Rating 5 of 5 (5 out of 5 )
Awesome product - 11.20.09
Quick Take: crease resistant

I have combination/oily skin and have always had problems with creasing eyeshadow. By the end of the day I usually had to wipe off my eye makeup because it looked so bad. After using this primer, my creasing days are officially over. I highly recommend this product!
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20Urban Decay Eyeshadow Primer Potion

jenn5798

Overall Rating 5 of 5 (5 out of 5 )
eye poppin - 11.19.09
Quick Take: crease resistant, color holding

I love this product. I put my eyeshadow on in the morning and then don't have to worry about it the rest of the day. The primer prevents creases and keeps the eyeshadow from fading off. It doesn't change the color of the shadow either.
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