What it is:A daily shampoo that gently cleanses, adds moisture and body, and helps create luster and shine.What it is formulated to do:Keep your hair moisturized, manageable, and healthy looking with this nourishing essential that purifies without stripping. It banishes product build-up and residue, and delivers excellent style control, sheen, and volume.What it is formulated WITHOUT:- Parabens- Synthetic Dyes- Petrochemicals- Phthalates- GMOs- TriclosanWhat else you need to know:The versatile formulation can also be used as an all-over body shampoo. An infusion of coconut oil helps to naturally condition the hair without leaving a greasy after-feel or flattening the hair. This product is allergy tested and is not animal tested.